Privacy Policy
Last updated: 14 March 2026
1. Who We Are
OfferSmart ("we", "us", "our") is a UK-based web platform that generates property buyer reports using publicly available datasets and third-party APIs. Our website is located at offersmart.co.uk.
For privacy enquiries, please contact us at valuations@offersmart.co.uk.
2. What Data We Collect
OfferSmart does not require users to create accounts and does not collect or store personal information such as names, email addresses, or phone numbers.
We may automatically collect limited technical data when you use our website, including:
- IP address (anonymised where possible)
- Browser type and version
- Device type and screen resolution
- Pages visited and time spent on site
- Referring website or search term
This data is collected for the purposes of website analytics, performance monitoring, and security.
3. How We Use Your Data
We process technical data under the lawful basis of legitimate interest (Article 6(1)(f) UK GDPR) in order to:
- Operate and improve the OfferSmart website
- Understand how users interact with the platform
- Detect and prevent misuse or security threats
- Process payments securely via Stripe
4. Cookies
Our website may use cookies for essential functionality and analytics purposes. For full details, please see our Cookie Policy.
5. Third-Party Services
OfferSmart integrates with the following third-party services to deliver its functionality:
- Stripe — Secure payment processing. OfferSmart does not store, process, or have access to your payment card details. All payment data is handled directly by Stripe in accordance with PCI DSS standards.
- Google Analytics — Website usage analytics (if enabled). Data may be anonymised.
- Google Places API — Location and amenity data used in property reports.
- PropertyData API — Market data, comparable sales, and property statistics.
- AI Services — We may use AI models (such as OpenAI or Google Gemini) to generate property insight summaries and analysis within reports.
Each third-party service operates under its own privacy policy and data handling practices.
6. Public Data Sources
OfferSmart reports are compiled using publicly available data sources, including:
- HM Land Registry Price Paid Data (Open Government Licence v3.0)
- Office for National Statistics (ONS) Census and economic data
- UK Police crime statistics
- Planning application data from UK planning portals
- PropertyData market datasets
This data is used solely for the purpose of generating property analysis reports and is not linked to individual users.
7. Payment Information
All payments are processed securely by Stripe. OfferSmart does not store, collect, or have access to your credit or debit card details at any point. For information on how Stripe handles your payment data, please refer to Stripe's Privacy Policy.
8. Data Retention
As we do not collect personal data, there is no personal data to retain. Technical logs and analytics data are retained only for as long as necessary for the purposes outlined above and are periodically purged.
Generated property reports may be cached temporarily to improve performance but are not linked to any identifiable user.
9. Your Rights
Under UK GDPR, you have the right to:
- Request access to any personal data we hold about you
- Request correction or deletion of your data
- Object to processing based on legitimate interest
- Lodge a complaint with the Information Commissioner's Office (ICO)
As OfferSmart does not collect identifiable personal data, these rights are unlikely to be applicable in most cases. If you have any concerns, please contact us.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.
11. Contact
For any privacy-related enquiries, please contact:
OfferSmart
Email: valuations@offersmart.co.uk